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Sunday, May 3, 2020 | History

11 edition of Strategic planning for public relations found in the catalog.

Strategic planning for public relations

  • 194 Want to read
  • 24 Currently reading

Published by Lawrence Erlbaum Associates in Mahwah, N.J .
Written in English

    Subjects:
  • Public relations.,
  • Strategic planning.

  • Edition Notes

    Includes bibliographical references (p. 352-360) and index.

    StatementRonald D. Smith.
    Classifications
    LC ClassificationsHM1221 .S77 2005
    The Physical Object
    Paginationxvii, 382 p. :
    Number of Pages382
    ID Numbers
    Open LibraryOL3294002M
    ISBN 100805852395
    LC Control Number2004014291


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About the Book. Preface. Note to Students Note to Public Relations Practitioners Note to Instructors Acknowledgments Personal Dedication An Invitation About the Author Cases and Examples. Introduction. Relationship Management Strategic Communication Integrated Communication Advertising Strategic Public Relations Formative Research Strategy Tactics.

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